Working with VICE in collaboration with Forcite was a raw, fast-paced project that told the story of innovation from the ground up. We started in the founder’s garage, where the first helmet prototypes were built, before following him on his daily motorbike ride to work and into the facility where the team designs and assembles their intelligent helmets.


It was a day built around authenticity, capturing the rhythm and grit of the people behind the brand. Shooting for VICE taught me to stay adaptable and find the story in motion. I loved the energy of it all and the creative freedom that came with shooting on the fly.

Modern office interior with workstations and company branding on walls.
Close-up view of motorcycle license plates and tail lights with orange reflectors.
Multiple computer monitors and workstations in a modern office environment.
People gathered around a table reviewing documents and working on computers in an office setting.
Computer workstations in an office space with multiple monitors and equipment on desks.
Professional camera equipment and lenses arranged on a dark surface.
Red motorcycles on display in a showroom with black and white photography on walls.
Desktop workspace with computer monitors and gaming peripherals on a white desk.
People interacting in an office hallway while holding motorcycle helmets.
Dark office interior with computer workstations and desk setups.