Working with VICE in collaboration with Forcite was a raw, fast-paced project that told the story of innovation from the ground up. We started in the founder’s garage, where the first helmet prototypes were built, before following him on his daily motorbike ride to work and into the facility where the team designs and assembles their intelligent helmets.
It was a day built around authenticity, capturing the rhythm and grit of the people behind the brand. Shooting for VICE taught me to stay adaptable and find the story in motion. I loved the energy of it all and the creative freedom that came with shooting on the fly.
